EfiCode Oy

Loyal customer system for SK Ravintolat Oy

Customer: BrandSon Oy and SK Ravintolat Oy
URL: member.membercard.fi
Published in: 2005

EfiCode creates a loyal customer system for SK Ravintolat Oy

EfiCode has been the technology vendor of SK Ravintolat's (a Finnish restaurant chain) loyal customer system, one of the most extensive in Finland, since 2005. BrandSon Oy, a partner of SK Ravintolat, is responsible for managing the loyal customer system and developing the concept. The system, produced by EfiCode, has been a central solution in securing the expansion of SK Ravintolat and building its loyal customer base.

EfiCode produces the loyal customer system and customer register management services

  • Over 200,000 loyal customers
  • 58 restaurants
  • Management and tracking of personalised, direct e-mail and SMS marketing
  • Web-based management of loyal customer cards and online sales of VIP cards
  • Integrated to point of sale systems at restaurant entrances