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    Eficode found a new audio brand!

    Thanks again for taking part in Eficode's Audiobranding Competition.

    Check out the winning tunes below

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    And the winner of both theme song and jingle is…

    Sanjin Vošanović ( Bosnia and Herzegovina )

    "Although learning to play an instrument or crafting a song are rather solitary activities, sharing skills and ideas with others are the ingredients that might bring your work to shine”.


    Winning jingle:

    About Sanjin Vošanović, the winner of the competition

    Born 1977 in Doboj, Bosnia and Herzegovina, Sanjin has played guitar since age ten. Self-taught in the beginning, he has later gained musical knowledge and skills, while collaborating with various musicians.

    In recent years, Sanjin has learned to master the basics of double-bass playing. After being introduced to Digital Audio Workstation (DAW), computer music production and its possibilities, Sanjin has eagerly experimented and composed, combining live instruments and electronics.

    Currently residing in Brčko, Sanjin works with kids and teenagers for the local youth organisation “Svitac” (Firefly) as a music coordinator. He plays guitar, samba percussion and runs music improvisation workshops. He also helps out with home assignments for those in need, as well as mentoring international volunteers in different kinds of projects in Brčko.

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    Special prize winner:

    Sammy Abecassis and Ding Zheng ( The UK/US duo)

    They met online during the height of the pandemic and bonded over a shared love of music.

    About Sammy Abecassis (Supersuit) and rapper Ding Zheng (Sales Rapper), who were recognized with the Special Award

    Sammy Abecassis and Ding Zheng met online during the height of the pandemic and bonded over a shared love of music. Today they regularly collaborate to create custom tracks for businesses and artists. Sammy’s genre versatility and academic credentials combined with Ding’s experience in the enterprise software industry and creator marketing to craft compelling music that has high viral potential. The UK/US duo meet nearly daily to plan projects and nail each clients’ vision. This attention to detail is what enables their projects to create the delight and buzz that fill their customers’ pipelines.

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    All you need to know about audio branding and marketing

    Most companies have a defined visual identity (their colours, shapes, logos etc.) that makes customers pay attention to and recognize the company. You guessed it: audio branding is the sound you can use to achieve this.

    It means customers connect with the company at a deeper, emotional level. This can be super effective in marketing on social media, in videos and podcasts, at conferences and on websites. It can be used as background music, intro music, pause music and numerous other ways.

    Download our Brand Guide to learn more about our brand.

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