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    Product management services

    Understand the market and build the right products

    product management_hero_grey_2024_Illustration_Eficode

    Are you developing valuable products and solutions for the right markets and customers?

    Developing a new feature or product that no one will use, or that solves the same problem twice is a waste of time. A product lifecycle is a long process that requires constant steering. Without proper product management and a clear product strategy, you might end up putting your energy and budget into solving the wrong problems. 

    A one-stop-shop for the entire product development organization

    At Eficode, we help you become the product leader in your industry. We help you discover and define market and business needs, develop your R&D’s competitive advantages, and turn all this into an executable product roadmap.

    Product management improves your chances of success


    Identify your most valuable ideas

    There are always many new ideas and customer needs. Product Management plays a crucial role between development and business to prioritize the most valuable ideas to develop.


    Focus on the right features

    It’s easy to develop new features, but costly to maintain them. We can help you prioritize your development efforts and set efficient metrics for your product's essential functionalities.


    Accelerate product adoption

    Beyond the actual product development, you need to convince your sales force and channels, customers, and buyers of your product’s benefits. We give you the product marketing skills to make it happen.


    Ensure growth and profitability

    Modern Product Management is data-driven. Let’s build a product strategy with a clear vision and turn it into an actionable roadmap and measurable milestones.

    Our full-stack of services to accelerate your product management

    Product management learning programs

    We provide training, coaching, workshops, and holistic learning programs on all levels: individuals and roles, product teams, and organization-wide.

    Our training and coaching modules cover the full spectrum of product management, from the essential skills through product business to the advanced topics of portfolio management and lifecycle management.

    See training programs

    Playbook - One vision, one goal

    Go-to-market playbook, product management playbook, Lean business case playbook, Opportunity management playbook - never do things twice. Learn from previous experiences and accelerate the onboarding of new employees.

    In a playbook, we help you collect the best practices, tools, learnings, and common ways of working that improve your productivity and quality of work. Break down silos, and create a shared language for product business among all stakeholders.


    Ideas-to-business programs

    Often the idea-to-business path is fuzzy and takes far too long in organizations. It can be due to poor visibility, lack of early idea validation techniques, or lack of trend and competition monitoring.

    Ideas-to-business programs help you be more innovative, develop new capabilities and competencies, and improve internal collaboration.

    You get immediate and concrete benefits:

    • Discover and refine ideas to concepts, services, and product candidates.
    • Learn and roll out effective methods to evaluate and calculate the business potential of ideas.
    • Implement agile and transparent processes for holistic and efficient opportunity management.
    Ideas-to-business programs_Hero_grey_2024_Illustration_Eficode

    Portfolio management

    Sooner or later, each product or service organization outgrows its resource management. The number of products and services, development projects, and new business opportunities become uncontrollable. This leads to outdated or unprofitable products, delayed projects, and stalled innovations.

    Portfolio management is the operating system of product organizations. It creates the framework for leading an efficient product organization and helps data-driven decision-making.

    See portfolio management services

    Product strategy

    Every product needs a product strategy to succeed in the long run. Product strategies look different for different products, lifecycle phases, and industries. Still, the goal is the same: the product strategy defines the principles and choices that guide everyday decision-making. 

    Creating a winning product strategy requires expertise and time but has undeniable benefits. We have extensive experience in facilitating and creating these strategies. You know your field, and we know the tools and processes.

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    “Working with Eficode has felt very flexible. Their trainers have been very professional, and they have been able to offer us a tailored training package which is exactly what we wanted.”

    Mikko Saarentaus
    Director at DNA Entertainment Business

    Read case study
    DNA case image (1)

    Let's discuss how your business can benefit from improved product management