The new executive role established to strengthen Eficode’s international expansion and speed up the growth in managed services.

Helsinki, Finland, 2 March 2020 - Eficode, the leading DevOps company in Europe, has established a new Chief Marketing Officer role in its executive team, and has appointed Lauri Palokangas as its CMO.

"I am welcoming Lauri on behalf of the whole executive team and Eficode personnel. Companies can achieve significant business benefits with DevOps transformation, but many companies haven’t yet adopted DevOps practices. Lauri’s experience in defining successful marketing and sales strategies, and in executing high performing marketing will be invaluable: for us in communicating, and for our customers in capturing these possibilities. I look forward to seeing Lauri strengthening our growth marketing practice here in Eficode as we speed up our international growth," says Ilari Nurmi, CEO of Eficode.

Lauri is an experienced marketing leader that brings Eficode wealth of international marketing, sales development, and information technology product experience. He will lead Eficode's marketing and communications activities globally.

"I am thrilled to join Eficode. The company keeps demonstrating how new software development practices based on DevOps principles can be a competitive differentiator and an immense source of efficiency for its customers. By strengthening marketing, we help businesses adopt DevOps. We share the subject-matter expertise of Eficode people. We offer businesses advice and solutions in their DevOps journey. And we voice their success stories to other businesses to encourage them further to adopt DevOps”, says Lauri Palokangas, CMO of Eficode.

Lauri has more than 20 years of experience in the IT industry, including marketing and technical sales, developing and launching new B2B and B2C software products to market, and building impactful product marketing. Before, he has done long careers at Nokia and at Basware. He holds a bachelor’s degree in international marketing, and a master's degree in behavioral economics.

 

Media contacts

  • Ilari Nurmi, CEO of Eficode, ilari.nurmi@eficode.com, +358 40 577 5084
  • Lauri Palokangas, CMO of Eficode, lauri.palokangas@eficode.com, +358504864918

 

About Eficode

Eficode is the leading DevOps company in Europe, driving the DevOps movement across seven countries with ideas that put customer value and team satisfaction on center stage. Eficode was doing DevOps before the term even existed by advising global brands on how to make software more effectively. Today, Eficode transforms companies with unmatched DevOps expertise and solutions like the Eficode ROOT DevOps Platform, a DevOps Toolchain as a service. Eficode’s community of more than 300 professionals is building the future of software development together. To find out more, visit www.eficode.com.