Veikkaus Built an AI-Native Operating Model
Veikkaus set out to become a truly AI-native organization, where artificial intelligence sits at the core of its business, processes, and culture. The transformation was driven by a dedicated AI team in which Eficode led the development of the full technology stack. Within just a few months, Veikkaus had a production-ready AI platform enabling secure, cost-effective use of AI across all business functions.
From tool to transformation
Veikkaus had a clear ambition: AI shouldn't remain the domain of a select few specialists. It should reshape how the entire organization works.
"At the cultural level, we promote curiosity and rapid experimentation. Our operational goal is to become a truly AI-native organization, which means reimagining entire business processes and not just optimizing individual parts of them."
Mika Isosaari, AI Lead at Veikkaus
To make AI genuinely accessible to every employee, Veikkaus built its own proprietary AI platform: a unified, governed environment that brings together multiple language models, integrations, and AI capabilities under one roof.
Eficode brought the expertise and the momentum
The platform was developed in a multi-vendor team, with specialists from several partners working side by side with Veikkaus. Eficode owned the technical development of the platform and built out the team's AI and DevOps capabilities.
"We built a foundation that allows AI solutions to be developed quickly, securely, and at scale, while ensuring everything integrates seamlessly into Veikkaus's existing technology environment."
Alex Jantunen, Tech Lead in the AI team at Eficode
The work demanded deep knowledge of Veikkaus's technology landscape, IT architecture, integrations, and engineering best practices. Eficode's expertise was instrumental in delivering a platform that meets both business and IT requirements.
"Eficode brought serious technical depth and ensured our solutions follow modern best practices in architecture and information security."
Mika Isosaari, AI Lead at Veikkaus
An AI platform live in a matter of months
The result of this collaboration was exceptional speed to value. AI was embedded in the development process itself, from ideation and design through implementation and quality assurance, significantly accelerating delivery.
"Through the platform, our entire staff can access a broad selection of language models, both through a familiar chat interface and via an API for integration into other tools."
Mika Isosaari, AI Lead at Veikkaus
Rollout was supported by training, mentoring, and workshops. Targeted AI tools were built for different user groups: coding assistants for software developers, data analysis tools for business functions, and compliance automation for internal processes. New tools were integrated directly into Veikkaus's existing systems, making adoption seamless. Usage has grown rapidly across the organization.
Real business impact, measurable results
Veikkaus has put the platform to active use across its business. With reliability and security verified, teams can build even business-critical solutions on top of it, supported by an ideation process developed by the AI team to identify the highest-value use cases.
Results came quickly. Software development accelerated, products and services reach the market faster, costs have decreased, and business profitability has improved.
"From a business perspective, we've seen a direct impact on gaming margin and achieved significant cost savings. AI has also unlocked entirely new approaches to marketing."
Mika Isosaari, AI Lead at Veikkaus
The platform has also streamlined Veikkaus's internal operations. Risk management has improved through the automation of compliance and support processes.
A partnership built for the long game
Behind Veikkaus's successful AI transformation was close, committed collaboration within the AI team. Eficode drove technical development with deep expertise and a proactive, forward-moving approach.
"Working with Eficode has been excellent and genuinely partnership-driven. Their experts have operated seamlessly as part of our agile team, driving development forward and staying committed to our shared vision. What we've achieved has strengthened our current operations and laid a strong foundation for future innovation and AI-native culture."
Mika Isosaari, AI Lead at Veikkaus
