Maria Wan

Maria Wan is a Service Design Consultant at Eficode with versatile and vast experience in designing and managing services, customer care and relations, as well as in marketing and coaching. Maria understands customers from developers to management teams, from teenagers to grandmothers and from Finns to Samoans. Maria can be found painting, on a tennis court or observing people in a foreign environment.

From Maria Wan

September 7, 2022

When driving, is your customer the passenger or the driver? The different customer-cultures explained.

Customer-centric, customer-driven, customer-focused, and customer-oriented… What ...

Train heading towards a cliff with a large danger sign

June 21, 2022

What the customer wants is not what the customer needs - what to do?

To get the right solution, know the problem. As consultants, we can use methods ...

Colin Shaw at The Future of Product Development

May 3, 2022

Manage customer experience, manage emotions

People do not buy products; they buy customer experiences. Join The Future of Pr ...

March 31, 2022

How to build an unbeatable team spirit

Team spirit is a foundation on which you build a successful team. Here is how to ...

March 15, 2022

The top 5 benefits of adopting service design

If you compete on customer experience, service design can play a key role. See w ...

March 2, 2022

Service design simplified: The fundamentals you should know

A quick overview of what service design is. Why you need it, how it works and ho ...

August 13, 2021

How to run an open customer interview, Detective Style

We interview stakeholders to find answers to problems and solutions to hick-ups. ...

August 1, 2018

Cultural empathy requires you to understand or accept the other person

“It is important to realize that understanding an action is not the same as acce ...