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Design Services

Concept Design

“Concept Design helps to identify and crystallize future services and products, define their goals and content with different users in mind, and creates a framework for further design.”

What is Concept Design?

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When is it needed?

Concept Design is needed for clarifying the service goals, target groups, and user needs, as well as for outlining the service structure and content. A concept design communicates the service idea to decision-makers and service providers.

A new concept is needed when users do not understand certain service features or feel that the service does not correspond to their needs.

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How does it benefit you?

Concept Design ensures that the design and implementation focus on what matters. Concept Design is agile in implementing and testing prototypes to ensure first-rate usability and user experience.

When a concept is crystalised, the focus shifts to developing an existing service and improving service user experience.

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How do we do it?

Concept Design ties in with Service Design and UX Design, but is also carried out as stand-alone projects. The concept design is visualized and documented, paying attention to the needs of decision-makers or service providers. In user-centric conceptualisation, service users take part in the design process, and the functionality of the concept is ensured through interviews and usability testing.