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Achieving ROI with UX design
Translate the impact of UX design into financial return and usability ROI.

Designing human-centered apps: The dilemma-based method
Dilemma-based design is a technique that helps introduce human-centered design i ...

Can human-centricity and AI co-exist? We asked the AI
With tools such as ChatGPT emerging, destined to impact industries and people, w ...

Agile and UX: making two different frameworks work together
Merge human-centered design with Agile methodology. Quick intro to Agile and HCD ...

The basics of human-centered design: user testing demystified
The key to great UX is to put the user at the center. These are the qualitative ...

When driving, is your customer the passenger or the driver? The different customer-cultures explained.
Customer-centric, customer-driven, customer-focused, and customer-oriented… What ...

What the customer wants is not what the customer needs - what to do?
To get the right solution, know the problem. As consultants, we can use methods ...

The top 5 benefits of adopting service design
If you compete on customer experience, service design can play a key role. See w ...

Service design simplified: The fundamentals you should know
A quick overview of what service design is. Why you need it, how it works and ho ...